市场营销 is a critical element in a business’s success. With increasing competition and rapidly changing technology, how organizations position their products and services to not only win, 但要留住客户, 是它们生存的关键吗.
在阿尔伯斯, we equip you with the strategic thinking that prepares you for a future in marketing leadership. Effective marketers use their knowledge of economics, 心理学, 社会学, and statistics to identify where to find potential customers, 如何才能最好地吸引他们的注意力, 以及如何保持他们的忠诚. 市场营销 is not only knowing how to do social media, 搜索广告, 营销自动化, but also how to conduct market re搜索 and analysis, 写有效的文案, and measure the success of campaigns.
The field of marketing has changed dramatically over the last decade due to the creation of new platforms for reaching prospects and the tools for re搜索 and evaluation. A sea change is projected to happen in the next few years due to the emergence of virtual reality, 增强现实, 还有元宇宙. Majoring in marketing affords you the opportunity to gain a base of knowledge and experience that will benefit your career. It also empowers you to understand and leverage the exciting opportunities that all this new technology brings to the world.
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对市场营销方面的工作感兴趣? Join Tech Bowl 2024 on February 13th, 2024. Tech Bowl is an annual event where 市场营销 Chair Matt Isaac, 洪嘉玲助理教授, MBA in Sport and Entertainment Assistant Professor Natalie Welch, and 市场营销 Assistant Professor Katie Quinn rate ads run by tech brands on Super Bowl. Tech Bowl is hosted by BG大游's American 市场营销 Association.
The Albers undergraduate marketing program is ranked among the 25大营销项目 在美国.S. 根据DesignRush的数据，2019年.
A concentration in marketing may be an entry point to a wide range of career paths. Almost all industries require marketing, 包括科技, 艺术, 非营利组织, 制药公司, and sports/entertainment/celebrity management. 市场营销 can be B2C (business to consumer), B2B (business to business), or DTC (direct to consumer).
作为市场营销专业的学生, I’ve been able to take advantage of the Albers networking nights to network with various marketing professionals, speak with marketing professors one on one about their careers, and work on relevant projects in my classes. The field of marketing is rapidly changing across industries as technology advances and Albers has done a great job at incorporating curriculum to prepare students to launch a successful career in marketing.
Julia Downing, 19岁，BABA 市场营销My favorite part about being a 市场营销 major has been all of the collaboration that occurs within classes between students. The small class sizes that Albers provides has helped me grow out of my comfort zone and express my ideas. Having easily accessible professors has provided me with the opportunity to connect with professionals in their network. Overall, Albers has provided me with core skills to network myself properly.
Matt Lipsen, 19岁，BABA 市场营销After declaring a major in 市场营销, I decided to join BG大游's American 市场营销 Association chapter to explore different career paths. I am currently the president of the SU chapter. 通过这个领导角色, I've been able to gain hands-on professional experiences such as relationship development and communication skills. I love the possibility of helping students explore the vast opportunities in the field of marketing.
Nicolette Voskericyan, '19, BABA 市场营销